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Using Texts for Business Communication

By: Maggie Lonsdale BA (hons) - Updated: 19 Jan 2017 | comments*Discuss
 
Text Communication Texting Mobiles

Text messages are becoming increasingly popular as a method of business communication, so rather than get left behind, why not learn more about how to utilise this cheap, easy method of staying in touch with your customers?

Sending a text message to a customer or client is in no way the same as sending a text to your friends. You may think this sounds totally obvious, but it really is worth pointing out as it’s all too easy to forget and you’ll put kisses at the end!

Rule One – No Text Speak

The first rule to consider is No Text Speak. OK, so maybe the odd shorthand is fine if it’s used in normal chat, but no ‘m8’ or lack of punctuation.

This does not mean that you need to send texts that like a Victorian gentleman, but you really don’t need to use text speak when you are communicating for business purposes.

Rule Two – Be Professional

You must remember why you are texting – it’s probably about a meeting, or a vacancy or some such business-related matter. This is especially true if you are sending a group text – very easily done through Skype, technology fans! – write the text to the most ‘formal’ person in the group, rather than make it as chatty/informal as for the most ‘relaxed’ recipient.

Rule Three – Check Your Spelling

There is no excuse for spelling mistakes, even on a text message. It is more forgivable than on a piece of marketing literature, but still, it won’t reflect well on you or your business. Check your business texts far more thoroughly than you would a personal text – think about who you’re sending it to and keep your language appropriate to the audience.

Rule Four – Think About Timing

Many people keep their mobiles with them all the time, including beside their beds if they use them late at night or as an alarm clock. Consequently, while mobiles are the perfect way to get hold of someone quickly (remember when we couldn’t even leave an answer phone message on the landline?!?) you can also find that you’re contacting someone at an inopportune moment. Of course, it should be dependant on whether or nor the recipient answers their phone when they’re busy, but sending texts or calls ‘out of hours’ doesn’t always look professional.

Conclusion

Mobile phones and text messages are part of our every day lives now. Not only is sending a text message often considerably cheaper than any other sort of communication – including mailshots – but it is also instant. If you use business text messaging sensibly and follow the above four rules, you will find that it is a very effective method of modern communication. Clients and customers can quickly be informed of changes or information, without the need to immediately reply and you can keep in touch with people in an informal manner. Don’t let texting replace other methods of communication – after all a face to face meeting or phone call is far more personal and will help build rapport better than a text message ever can – but it is still a valuable communication tool.

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